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WeVideo

WeVideo

About WeVideo

WeVideo was founded on the idea that everyone—from school children to professionals—should have the power to create, communicate, and collaborate with video. Today, the WeVideo platform is one of the most well-known video creation platforms within the edtech space.

With their acquisition of PlayPosit, WeVideo positioned itself as a top tool for K-12 schools and higher education institutions to create engaging learning opportunities across synchronous and asynchronous teaching modalities.

The Challenge

Despite being a well-known name in the edtech space, WeVideo's marketing team has an uphill battle to rank high for top-of-funnel blog posts in the education space. Legacy giants like Adobe, Pearson, and educational institutions themselves make the topics WeVideo must rank for to acquire new sign ups quite challenging.

The Solution

The solution for WeVideo was to create long-form content centered around keyword phrases. Working directly with our CEO, Tyler Agnew, WeVideo's marketing team was able to create engaging pieces that were SEO optimized.

Moreover, the goal was to create organic content without the use of artificial intelligence. As more teams turn to AI for use in their blogs, it was the hope of WeVideo's leadership to create personable articles with engaging anecdotes, hooks, and research.

The Results

While long-form content is a challenge, the following posts received a hundreds of views and helped WeVideo progress its verticals The following posts document the high-level of blog content produced for WeVideo:


Who we serve

Ed Tech Companies

Marketing agencies for educational technology companies must understand the landscape. Our team brings a wealth of knowledge in this space. Reaching stakeholders in education is tricky. We can help you navigate through these challenges and help you provide solutions to schools and higher education institutions.

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(512) 645-3206

Sports news outlets and companies

Sports at all levels frequently change. How will marketing work in the age of Name, Image, Likeness (NIL)? The transfer portal? Wild. To reach your goals and audience takes cohesive strategies. Our work helping news outlets, recruiting agencies, and coaching staffs achieve great results will help us guide you through the changes in athletics.

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(512) 645-3206

Startups

If you’re launching a startup, then your mind is in many places. Let us help you put your best foot forward. We can help guide you through developing inbound and outbound strategies and reaching your ideal prospect.

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(512) 645-3206

Small businesses

You started your business. Great. You’ve developed a plan and things are going well. But, you’d like to hit that next level. We’d be glad to come alongside you and help you develop online strategies to increase businesses and your online footprint.

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(512) 645-3206

MWH is incredibly professional and extremely proficient at what they do. They went above and beyond with answering my questions and assisting me with changes on my website.

They are my go to recommendation for any web design or hosting company. I’m so thankful for everything they've done for my business online.

KATE COOK
OWNER, ASPHALT CANVAS CUSTOM ART

When my business started growing, I realized finding some help was the next best step. I was worried about finding a team that would actually listen to my needs.

The MWH team listened and was so kind. They worked with me every step of the way to develop holistic online plans. And the results have been fantastic!

TAYLOR ANDERSON
OWNER, RETRO VIBES COLLECTIVE